It's still basically a two for one deal which isn't bad.
Hey Guys -
Sony is managed in different regions around the world by different teams. The current currency sale is being run by the NA team at Sony. Zombie works closely with our friends at Sony Europe and we're definitely interested in opportunities to bring our EU players special offers as well. We'll make sure to participate in the next possible promotion for you guys!
I'm a gamer too and I totally get your confusion and disappointment. All I can say is hang tight and keep an eye on the store. Zombie sees your feedback and we do bring it to our contacts for you.