Aside from bronx's good points, I just wanna be able to fire up my games quickly again.
No mandatory installs, No laundry list of patches after not playing a game for a few months, and virtually every company logo you could skip past with no loading screen being masked in its place.
Is that too much to ask? good.
Edit: Oh, and more marketing too. Your internet marketing is fine, but what about on T.V!?