Because the "fan boy" logic is that if more people buy the game the better the chance that Sony will spend the money to have people fix (finish) their game.
I enjoy Starhawk (when it works) but I couldn't recommend a game I know may never be stable enough to play hours on end like so many other great games.
It's Sony's job to market their game. Good (honest) word of mouth from fans of the game can help sales, but if Sony doesn't believe in their game enough to spend the money to advertise it, I don't get worked up enough to to do their job for them.
Sony pulled the plug on this game before it even launched. Even with all the positive reviews and word of mouth, where was the marketing campaign? Oh, that's right...there wasn't any.
At least not an effective one.
LBI was contracted to make a game for Sony. LBI did that.
It was Sony's job to test and market the game. They failed on both fronts.
Some want to place all the blame on LBI, but if Sony wasn't happy with what LBI created for them they should have delayed the game till it was ready, but instead cut their losses and release it and quickly moved on.
Proof, they ended ties with LBI only five months after the release. Two plus years of development and then less than six months after the product hit the shelves *poof*
It's all about the money and Sony doesn't want to throw more money at what they must have known was a game that wouldn't sell large numbers.
I think they (Sony) just counted too much on the Warhawk community to break the 250k mark. Then everyone working for Sony should have focused more on making the game the Warhawk community really wanted.