Ok let me put this more logically:
Would you rather:
A. Work on a series that nets you insane profits for use on future games and projects
Or
B. work on a game that was made with series A's profit, which as of now, still hasn't garnered any net profit, eventually having to cut other games and projects because of lack of funding.
I mean think about it, how many copies of starhawk have sold? Half a million? Any game will a million or less sales is considered a failure and dumped. It is very unfortunate (yes I liked mag and starhawk, both of which lost support) but in the industry it's logical. Companies are sticking to their big franchises now and cutting out flailing IPs and some aren't even bothering to make new IPs
Expecting a company to pay more attention to a money sink than a money machine is a nice idea, and in a world of awesomeness it would be awesome. But it's not this world. Sony already gave up on this game after week 1 sales numbers came in.
At this point it's the situation of "it is what it is"
I'm not trying to be mean or anything but you are essentially going "pay more attention to starhawk than god of war" without thinking "well that might negatively affect the god of war game and that community" which is sad human behavior. Thinking in the short term to their benefit instead of the long term ramifications to others.