It isn't on the EU store, or if it is where do I find it?
You'll see it probably when the PSN store updates today. In the US we won't see it till 6-7 PM. Not sure about the EU store.
Looks like F2P players will be spending about as much money as I did if they want to progress in any way whatsoever. I'm so glad I have the disc version.
What if you already own the game/ or have played the game and are past the level cap?
you'd start where you left off i guess,
if you have played it it means you had the online pass
the online pass will still work even if you dont own the disc anymore, if that's what you're asking, im not too sure